Truist Atlanta Open, CIGNA Partner to Feed Healthcare Workers with Waffle House Food
April 14 and 15: Waffle House Food Truck Comes to Northside Hospital Cherokee Location
(ATLANTA, GA) April 10, 2020 – Tennis is once again “giving back” in times of need! The Truist Atlanta Open joins partner, CIGNA, to feed some of metro Atlanta’s frontline healthcare workers at Northside Hospital Cherokee on behalf of GF Sports, Truist Atlanta Open, CIGNA and Waffle House.
The Waffle House Food Truck will visit Northside Hospital Cherokee (450 Northside Cherokee Blvd, Canton, Ga.) on Tuesday, April 14, from 10 a.m. – 2 p.m. to feed the daytime shift and on Wednesday, April 15, from 8 p.m. – 12 a.m. for the night shift.
“Northside Hospital and Waffle House are two key partners, not only during the nine days of the Truist Atlanta Open, but throughout the year,” offers Eddie Gonzalez, Truist Atlanta Open Tournament Director. “They, like many others, are being affected by COVID-19.”
The Truist Atlanta Open and its partners wanted to do something for those right in their own community, so bringing an Atlanta institution like Waffle House out seemed like a perfect fit.
“We're not just a tennis tournament, we're a major community event,” added Gonzalez. “We have tremendous community partners, and they have stepped up in critical times. It's our way of doing something to help support Northside Hospital and those hero frontline healthcare workers, along with our great partner, Waffle House, who is being hit through this as well, with all of their stores being closed other than take out.”
With the merger of BB&T and SunTrust Bank, the BB&T Atlanta Open has become the Truist Atlanta Open and the popular Midtown Atlanta event celebrates its 10th anniversary this year. A new “10th Anniversary” logo also debuted.
This is one of the 10 ATP World Tour events in the United States, and annually takes place at Atlantic Station in Midtown. Play this year will run from July 25 to August 2, and fans will be able to start to purchase tickets on SeatGeek and online soon at www.atlantaopentennis.com.
About the Truist Atlanta Open
The Truist Atlanta Open is held each year in July in Atlantic Station and is one of the summer tournaments in the US Open Series. The tournament features men’s top world tennis players in singles and doubles competition. Approximately 40,000 fans attend the tournament and bring an estimated economic impact of $10.3 million to Atlanta. Alex de Minaur won the 2019 title and American John Isner won the 2018 singles championship as well as the 2017, 2015, 2014 and 2013 titles. Andy Roddick won his last ATP World Tour title when he defeated Gilles Muller at the 2012 BB&T Atlanta Open. Mardy Fish holds the title for 2011 and 2010.
Truist Financial Corporation (NYSE: TFC) is a purpose-driven company dedicated to building a better future for its clients, teammates and communities. With 275 years of combined BB&T and SunTrust history, Truist is one of the nation’s largest financial services holding companies offering a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending and wealth management. Headquartered in Charlotte, North Carolina, Truist serves approximately 10 million households with leading market share in many high-growth markets in the country. Truist Bank, Member FDIC. Learn more at Truist.com.
About U.S. Open Series
Now in its 17th season, the world's best players on the WTA and ATP Tour are coming together for the US Open Series. Linking seven summer WTA and ATP Tour tournaments to the US Open, the US Open Series serves as a true “regular season” of hardcourt tennis. Featuring a cohesive schedule, the Series centralizes the way tennis is viewed in North America, across multiple television and digital platforms. Fans will see today's top champions go head-to-head with tomorrow's emerging stars, as storylines develop throughout the summer season. Each tournament also engages its local community with a variety of outreach initiatives, including grass-roots youth tennis clinics and activities.
About GF Sports & Entertainment
GF Sports is a live events and sports media entertainment company created by New York-based private equity firm GF Capital Management & Advisors, LLC. Formed in July 2015, GF Sports owns two of the ATP World Tour's longest running American tournaments, the New York Open and the BB&T Atlanta Open, as well as the New York National Lacrosse League team the New York Riptide. In addition, GF Sports has partnered with the American Kennel Club (AKC), the leading registry and governing body of canine events in the United States, to further develop and expand the AKC Meet the Breeds® event platform. GF Sports also incubates new and emerging sport concepts utilizing its global expertise and network to help develop niche sports. Such concepts include Wolf Pack Ninjas, which operates ninja-focused events globally.
About The ATP
The ATP is the governing body of the men's professional tennis circuits - the ATP Tour, the ATP Challenger Tour and the ATP Champions Tour. With 63 tournaments in 30 countries, the ATP Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the 2019 ATP Tour will battle for prestigious titles and ATP Rankings points at ATP Masters 1000, 500 and 250 events, as well as Grand Slams (non ATP events). At the end of the season only the world’s top 8 qualified singles players and doubles teams will qualify to compete for the last title of the season at the Nitto ATP Finals. Held at The O2 in London, the event will officially crown the 2020 ATP Tour No. 1. For more information, please visit www.ATPTour.com.
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For more information, contact:
Media and Communications Manager, Truist Atlanta Open
Becky Robinson for Truist Atlanta Open